Thursday, January 6, 2011


Niagara Metals will launch its first-ever Customer and Community Appreciation Days in January as a way to thank its customers for their business and the community for its support.

Kicking off January 3 and lasting through May 31, the five-month promotion is headlined by weekly and monthly prize drawings for customers that will culminate in early June with a grand prize drawing for a 2011 Chevy Silverado 1500 pickup truck.

The company’s charitable donations will begin on Monday, January 17 at noon, when a check for $5,000 will be publicly presented to Mercy Flight at the Niagara Metals-Royalton facility, located at 8729 Rochester Rd. (Rte. 31) in Gasport.

The check presentation ceremony will be followed by a free Chiavetta’s Chicken BBQ lunch for the first 150 attendees.

“This is our way of giving back to our customers, and helping those who help others, especially the less fortunate in our own backyard. Western New York has given our family so many opportunities, and been our home for four generations – so we’re excited to return the favor,” commented Niagara Metals president, Todd Levin.

Customers qualify for the prize drawings by selling scrap metal to the company at published scale prices. Each time an individual sells, they will receive one entry form, with no limit on how many entries they can submit. If an entry is not drawn as a winner in a particular week or month, it will remain eligible to win for the duration of the promotion. More than 90 prizes total will be awarded.

Every Monday starting January 10, two names will be drawn at each Niagara Metals location to win company-branded apparel, including hats, jackets, and sweatshirts. On the last Monday of each month, one name will be drawn at each location to win a 32” (diagonal) flat screen TV.

In early June, all non-winning entries will be eligible for the grand prize drawing, to be held at the Niagara Falls location. A single lucky customer will win a 2011 Chevy Silverado 1500 truck, purchased by Niagara Metals for the drawing from Heinrich Chevrolet.

“We really appreciate our customers and hope they enjoy our promotion,” said Levin. “We believe in our customers, large and small, and want them to know how important we think they are.”

Now in its fourth generation, Niagara Metals is a fully integrated company with ferrous, non-ferrous, trading and transportation divisions. For contest rules and additional information, visit

For more information, contact Mitch Flynn at or (716) 881-2697, x100.