Sunday, June 1, 2008

USING THE CANAL TO PROMOTE YOUR BUSINESS

When Gasport's strategic plan was introduced this year, it was determined that the key to the area's economic development was tourism centered around the Erie Canal. Along those lines, if you have a tourism-related business (B&B, restaurant, marina, farm, etc) or are planning to start one, New York Canal Times reports of a workshop...

Hospitality Workshops for Canal Community Businesses & Museums

The Western Erie Canal Alliance is pleased to present a Tourism Development & Training Initiative Program designed for businesses and museums located in Erie Canal communities. The Erie Canal is becoming one of the most exciting new destinations in New York State and the Western Erie Canal Alliance wants businesses to benefit from these visitors.

The Five Lakes Consulting Group, presenting the workshops, offers over 30 years of tourism and small business experience. Businesses will gain from their knowledge of the area and understanding of the visitor experience. Western Erie Canal Alliance appreciates the sensitivity of operating a small business and the difficulty in being away from that business for any length of time but the benefits will be well worth the investment.

The workshops are being offered in several different areas, Lockport –June 11 and Medina-June 18. You are welcome to attend any program that fits your schedule. The Owner/Mgr workshops are a six (6) hour program offering an understanding of the canal’s attributes and how you can tap into that visitor market to grow your bottom line. The Frontline Staff workshop is two (2) hours and impresses on your staff how important their role is in the overall visitor experience.

Please contact Joan Delaro at 585-546-7029 x32 or email
jdelaro@landmarksociety.org for details and reservations.

Source: http://www.nycanaltimes.com/pages/articledetails.asp?cat=69&art=1413